Surfing for Access--                                                               Marketing SOBA & the Web

GOALS

Marketing Summary

Product Definition

Price

Place

Promotion

GOALS

Communication Strategies

Media Choices

Media Choices-cont’d

GOALS

Internet--
The World Wide Web

Slide 14

Advantages

Slide 16

Slide 17

Disadvantages

WEB Design Techniques

Good Design

Code To-Dos

No Nos

HTML and Design Guidelines

HTML Code Validators

Submit

Search Engines

Launch Strategies

Advertising

Other Promotion

Pricing

Distribution

Vertical Markets/Segments

Success Metrics